Packaging & Identity
My Royals.
The Art of Luxury
Client
Royal Heritage Foods
Year
2023
Services
- Packaging Structure
- Print Design
- Unboxing Experience
The Overview
My Royals is a premium gifting brand specializing in artisanal chocolates and dry fruits. The brand needed packaging that felt like a gift in itself—something too beautiful to throw away.
The Challenge
Standing out in the saturated luxury gifting market required a visual language that spoke of heritage without feeling dated. The packaging needed to be cost-effective to produce but feel incredibly expensive to hold.
The Solution
We drew inspiration from royal Jaipur architecture (Jharokhas) and Art Deco geometry. Using deep royal purples and rich gold foiling, we created a modular box system. The typography mixes a modern sans-serif with a custom-modified high-contrast serif for the logo.
The Impact
The packaging design won the 'India Packaging Design Award 2023'. Retail partners reported a 25% increase in shelf pickup rate compared to the previous festive season.