Product Design
EcoWare.
Sustainable Living
Client
EcoWare India
Year
2022
Services
- Product Photography Direction
- Catalog Design
- Exhibition Booth Design
The Overview
EcoWare creates biodegradable tableware from agricultural waste. The brand needed to communicate 'Eco-friendly' without looking 'rustic' or 'cheap'.
The Challenge
Overcoming the consumer perception that sustainable disposables are flimsy or ugly. The design needed to scream 'Innovation' rather than just 'Recycled'.
The Solution
We focused on the texture. High-definition photography of the raw materials (sugarcane fiber) became the hero visual. The color palette used cool, clean teals and stone grays to suggest durability and hygiene.
The Impact
The rebrand helped EcoWare secure partnerships with 5-star hotel chains that previously rejected sustainable options due to aesthetic mismatch.
[Key Visual / Mockup Placeholder]
[Detail Shot 1]
[Detail Shot 2]
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