Social Media Direction
Velvet & Vine.
Bold & Editorial
Client
Velvet & Vine Apparels
Year
2021
Services
- Content Strategy
- Video Editing
- Art Direction
The Overview
A high-street fashion label for the urban woman. The project involved a complete overhaul of their social media visual strategy.
The Challenge
The brand's feed was inconsistent and lacked a distinct voice. They were posting product photos but not telling a lifestyle story.
The Solution
We introduced an editorial calendar based on 'Moods' rather than just seasons. We moved to a 4:5 vertical video-first strategy with bold typography overlays and high-contrast flash photography.
The Impact
Instagram following grew by 15k in 3 months. Engagement rate tripled due to the new interactive story templates.
[Key Visual / Mockup Placeholder]
[Detail Shot 1]
[Detail Shot 2]
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